About

Short Facts

• Recognized internationally as one of the world’s foremost MMA promotions.

• Europe’s most qualitative MMA Promotion.

• The largest Martial Arts promotion in all the Nordic Countries.

• The group was established in 2005.

• Has produced events since 2008.

• Is the oldest existing MMA promotion in Scandinavia.

• Has produced over 20 events since the start.

• Have had over 250 professional MMA bouts at the events.

• Have had Europe’s most expensive Fight Cards (except for UFC).

• Has Europe’s most lavish MMA TV productions (except for UFC).

• Has produced 90% of all the Swedish UFC and Bellator fighters.

• Has created 25 UFC and Bellator fighters.

• Engaged additional 30 UFC and Bellator veterans at the promotions.

• 6 Superior Challenge champions were signed by UFC immediately after their title wins.

• The largest producer of UFC and Bellator fighters in Europe.

• The shows have been held at some of Sweden’s largest venues with capacities around 10.000 spectators.

• Has produced events in different parts of Sweden.

• Has international top ranked fighters competing at the events.

• Has the attendance record of all MMA events in the Nordic countries with over 7000 spectators in a packed Malmö Arena (except UFC).

• Each event is estimated to have a PR value equivalent to approximately 17 million SEK gross, in Sweden alone.

• The Live TV broadcasts has also broken the all-time viewer record of all Nordic MMA and Martial Arts TV programs, minimum of 250.000 viewers only in Sweden.

• The organization also has the international viewer record of all Nordic martial arts TV programs, with minimum 100 million viewers worldwide.

• Superior Challenge events are broadcasted live on Viaplay exclusively in the Nordic countries (Sweden, Norway, Denmark, Finland), which gives Superior the same reach as UFC has in the region.

• The events are also broadcasted on TV10 in Sweden, which reaches out to 98% of the Swedish population.

•The events are broadcasted live globally outside the Nordic countries via FITE TV.

• The company has made huge investments in the sport and the Swedish MMA athletes, which has resulted in the current Swedish MMA market.

• Mentioned as a positive example for Swedish martial arts, by the government’s martial arts delegation.