Superior Wear is a apparel brand with sportswear and street wear that was established in June 2005, which makes it Europe’s first MMA and fighting related clothing brand. The close relation to MMA and fighting has given the brand its unique attitude. After a couple years in late 2007 this led to a creative and rare marketing idea. Superior Wear chose to produce it’s own MMA event as a marketing activity, and in April 2008 the first Superior Challenge event was held in Stockholm.

Superior Wear © - Not your ordinary gentleman ™

Short Facts

• Clothing brand with a very unique niche.
• Consists of sportswear and streetwear.
• Superior Wear has been the heart of the organization and was started in 2005.
• High credibility through events and ambassadors.
• The first Nordic MMA and martial arts lifestyle clothing brand.
• The brand has the attitude of MMA and the fighter, but a “fighter” does not have
to fight inside a cage and can be a person who fights for his/her dreams or family.
• The clothing brand’s attitude is genuine, which makes us the world’s toughest brand.
• The clothing brand focuses on all sports, training forms and active lifestyles in order to
reach a large target group. The clothes can be applied to all sports.
• The first clothing brand in the world to host its own MMA event.
• Superior Challenge was initially intended as a marketing activity for the clothing brand.
• Invested early in organic and ecologic materials, mainly bamboo and cotton.
• Has always invested in high quality sustainable garments.
• Classic and timeless design.

Superior Wear has chosen an unusual Catwalk and Showroom. Instead of the traditional, we have chosen elite fighters as our models, large sports arenas as our Showrooms, and the MMA cage as our Catwalk. We want to show our products in their natural environment and quality test everything under the toughest circumstances that exist, during MMA bouts, and we do it live in front of millions of viewers. This way we communicate credibility, and demonstrate functionality, at the same time as we reach a large international
audience. This also applies to Superior Gear products.

NOT YOUR ORDINARY GENTLEMAN™

THE CLOTHES DOES NOT MAKE THE MAN. THE MAN MAKES HIMSELF. THERE COMES A TIME WHEN EVERYONE NEEDS TO STEP UP TO THE PLATE, BE IT IN THE CAGE OR FOR WORK.

THE CLOTHES DOES NOT GET THE JOB DONE.

HOWEVER, WHEN IT NEEDS TO BE DONE; DRESS THE PART.

THIS IS SUPERIOR WEAR. NOT YOUR ORDINARY GENTLEMAN

I COLLECT SCARS™

PEOPLE COLLECT ALL KINDS OF SHIT; BE IT CARS, WATCHES, SHOES, SPORT STATISTICS, JEWELRY, BASEBALL-CAPS, FACEBOOK-FRIENDS OR WHATEVER.

WE´RE ALL DIFFERENT.

WE´RE ALL THE SAME.

SOME PEOPLE EVEN COLLECT STAMPS. I NEVER GOT THAT. HOW MANY STAMPS DOES ONE PERSON NEED? NO ONE SENDS LETTERS ANYMORE. THEY´RE JUST A REMINDER OF WORDS THAT COULD HAVE BEEN SAID. WORDS THAT SHOULD HAVE BEEN SAID IN THE FIRST PLACE.

ME?

I COLLECT SCARS, REMINDERS OF EVERY TIME I FUCKED UP AND WHAT I´VE LEARNED FROM THAT. YOU CAN´T SEE ALL THE SCARS, BUT THEY´RE THERE. LIKE INK ON FUCKING PAPER. THEY ALL TELL A STORY. DO YOU CARE? I DON´T GIVE A SHIT. THEY REMIND ME OF EVERY TIME I DIDN´T GIVE UP WHEN EVERYONE TOLD ME TO. CAUSE I´VE BEEN POUNDING MY HEAD AGAINST THAT WALL MANY TIMES MY FRIEND. EVENTUALLY SOMETHING´S GOTTA BREAK. BE IT THE WALL OR ME. AT LEAST I TRIED. I COLLECT SCARS, THAT´S WHAT I DO.

PEOPLE COLLECT ALL KINDS OF SHIT.

SUPERIOR. NOT YOUR ORDINARY GENTLEMAN.

THE HISTORY BEHIND THE MYSTERY

IT ALL BEGAN IN STOCKHOLM THE SUMMER OF 2005. SUPERIOR WEAR STARTED OFF AS THE FIRST EUROPEAN CLOTHING BRAND WITH A STRONG ASSOCIATION TO MMA. THE BRAND WAS BUILT IN RELATION WITH THE SPORT’S SUBCULTURE, WHERE A REAL MYSTIQUE GREW AROUND THE BRAND. THE HARD ATTITUDE OF ONE OF THE WORLD’S TOUGHEST SPORTS WAS WOVEN INTO THE IMAGE OF OUR CLOTHING. FROM THE OUTSET THE CLOTHING LABEL CONSISTED OF TWO DIFFERENT LINES, ONE WHICH AIMS TO SPORTS AND THE OTHER FOR STREET WEAR. TO BE ABLE TO BACK UP THE CLOTHES ATTITUDE WE USED PRO MMA FIGHTER FOR THE FIRST TIME EVER IN THE CLOTHING INDUSTRY, AS AMBASSADORS AND MODELS FOR SUPERIOR WEAR. IMMEDIATELY FIGHTERS AROUND THE WORLD TOOK A LIKING TO THE CLOTHES WORN BY TOP PERFORMERS AT THE BIGGEST MMA COMPETITIONS AROUND THE WORLD.

2008 WE HELD OUR OWN FIRST MMA EVENT: “SUPERIOR CHALLENGE 1 - THE UPRISING”, WHICH BROKE BOX OFFICE RECORDS FOR ALL MMA EVENTS IN SCANDINAVIA, AND LAID THE FOUNDATION FOR WHAT SWEDISH MMA IS TODAY. AFTER THE FIRST EVENT PEOPLE WANTED MORE AND THE SHOW QUICKLY GREW TO ONE OF THE WORLD’S LARGEST, WITH OVER 100 MILLION VIEWERS AROUND THE WORLD. SUPERIOR CHALLENGE STANDS FOR HIGH QUALITY FULL-ADRENALINE SPORT THAT IS REFLECTED IN ALL OUR PRODUCTS. 2011 WE STARTED SUPERIOR MANAGEMENT IN ORDER TO CREATE FUTURE MMA STARS, AND 2012 WE DEVELOPED OUR OWN TRAINING EQUIPMENT LINE CALLED SUPERIOR GEAR. OUR DESIGNERS HAVE DEVELOPED ALL OUR PRODUCTS IN CLOSE COOPERATION WITH PRO FIGHTERS IN ORDER TO SUCCESSFULLY ACHIEVE THE HIGHEST QUALITY AND FUNCTIONALITY OF THIS UNIQUE BRAND. MMA IS THE WORLD’S TOUGHEST AND FASTEST-GROWING SPORT AND SUPERIOR GROUP INTERNATIONAL IS ONE OF THE WORLD’S LARGEST MMA GROUPS AND PROBABLY THE ONLY BRAND THAT CAN REALLY ACCOUNT FOR ITS ATTITUDE AND CREDIBILITY.

Visit the web shop: https://www.superiorwear.com/