Superior Challenge, One of the world's largest MMA promotions.

It al began on April 4:th 2008 in Stockholm, Sweden. The show that was called “Superior Challenge 1 – The Uprising” was initially arranged as a marketing activity for the organization’s clothing brand Superior Wear. The first show broke record attendance for all MMA shows in Scandinavia and revolutionized the Swedish MMA market. The popularity of the show grew rapidly, and in order to satisfy the growing demand of the target group more events were planed. Superior Challenge had a significant part in making MMA legal in Sweden and the organization contributed to the establishment and development of a new market. A constant improvement in the quality of the show resulted in increased interest from media, sponsors and the audience. The show that was intended as marketing activity for Superior Wear has during five years, grown to become one of the world’s top MMA promotions.

Superior Challenge is today one of the world’s most qualitative MMA promotions, and well respected worldwide with the industries most modern marketing platform. We strengthen the general impression of the promotion with Europe’s most lavish MMA TV productions in HD.

Our fighters are some of the world’s absolute top MMA athletes and our champions are amongst the world’s top elite. Our prestigious titles are highly regarded.

The events have broken the record attendance of all Nordic martial arts promotions three times during the past eight events, and the last show sold out Malmö Arena which is Sweden’s most modern and one of the largest venues. The same show also broke the TV viewer record of all Scandinavian martial arts programs. Today the organization is amongst the top international MMA promotions in the world, with a lot of potential.

Superior Group International is the managing authority of the companies Superior Challenge,
Superior Management, Superior Wear, Superior Gear, Superior TV and Superior Productions, and is a royalty, rights, investment and sales company.

The Group has established MMA in Sweden and been the largest contributor to the sport in the region and the main factor for the rapid growth of the Scandinavian MMA market. The organization has attracted the international attention to the European and the Scandinavian MMA, by investing tremendous assets in the market and by hard work. In 2005 when the company started MMA was almost non existing in Sweden, and now Superior Challenge fighters are recognized internationally and amongst the world's top MMA athletes.

Superior Wear is a clothing brand consisting of sports wears and street wear and has existed since June 2005, which makes it Europe’s first MMA and fighting related clothing brand. The close relation to MMA and fighting has given the brand its unique attitude. After a couple years in late 2007 this led to a creative and rare marketing idea. Superior Wear chose to produce it’s own MMA event as a marketing activity for the clothing brand, and in April 2008 the first Superior Challenge event was held in Stockholm. Superior Challenge has grown to become Europe's foremost and one of the world’s most qualitative MMA promotions. Superior Management is a sports agency with focus on MMA athletes and is the largest producer of international MMA athletes in the Nordic countries. Superior Gear is high quality training equipment for MMA and other martial arts. Superior Productions focuses on live sport TV productions, TV series, web footage and other moving motion productions.

This makes Superior Group International one of the world's largest MMA related groups, which is rapidly growing towards an international expansion.